Comparethemarket opens pitch for digital agencies

Comparethemarket has called a media and digital pitch as part of a review of its marketing strategy.

Alekandr the meerkat
Alekandr the meerkat

The BGL-owned comparison site is seeking an agency to handle its online marketing and redesign its website.

It’s also calling for agencies to pitch for its £14m media account, currently held by ZenithOptimedia, as part of its policy to review its media agencies every three years.

Both pitches are being handled by the AAR and VCCP, the brand’s current ad agency which created the Compare The Meerkat campaign and will be unaffected by the review.

In March, Comparethemarket launched the latest digital element to its Meerkat campaign, a spoof iPhone app called iSimples.

This story first appeared on

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