Government launches online crowdsourcing initiative

Deputy PM Nick Clegg will this morning unveil the Coalition Government’s first significant online crowdsourcing initiative, aided by a raft of digital tools.

Nick Clegg
Nick Clegg

The initiative, supported by a website – Your Freedom – as well as a Dialogue app, will garner opinion and ideas from the public on which laws it feels are unnecessary and infringe on civil liberties, to influence future policy making.

The website has been set up to allow as many people in the UK as possible to put forward their ideas on what laws and regulations should be done away with, Clegg will say this morning.

The initiative forms an important part of the Government’s intentions to slash bureacracy and red tape, with sourced ideas feeding into reforms including the proposed Freedom Bill and the streamlining of regulation, particularly for businesses, social enterprise and other third-sector organisations.

It’s the first time a UK government has run a crowdsourcing project of this nature and scale, according to Chris Quigley, director of Delib, the firm which developed the Dialogue app.

The app was initially created for the Obama Administration in the US, and has been used extensively by US government agencies in the last 12 months.

Those wishing to take part in the initiative will have options to submit ideas or to rate and comment on other people’s. The overall aim, according to Quigley, is to not just share law reform ideas with the Government, but to help collectively analyse the ideas to sort the best from the worst.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here