Sainsbury’s brings back Jamie Oliver for summer campaign

Sainsbury’s is launching its summer advertising campaign with a Jamie Oliver television spot.

The campaign aims to push the supermarket’s summer ranges and get shoppers excited about summer eating events such as barbeques, picnics, garden parties.

It features Oliver making food at a number of British summer scenes including a village fete, the beach, a picnic and camping.

The ad aired for the first time this morning (1 July) during the commercial break for GMTV.

The advert was created by AMV BBDO.

Separately, health secretary Andrew Lansely has criticised Oliver’s campaign for healthy school meals to tackle childhood obesity saying that the number of children eating school meals has decreased.

Sainsbury’s is currently looking for a new marketing director to replace Gwyn Burr who has moved into an HR role as customer service and colleague director as part of an overhaul of its marketing department.

It has also partnered with MSN to launch a branded food channel to target mums with food and drink content.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here