Times Online switches to paid-for-content

News International has introduced a full paywall behind the Times and Sunday Times.

Under the paywall, customers will be requested to pay for access to www.thetimes.co.uk and www.thesundaytimes.co.uk. The new sites will be available for a charge of £1 for a day’s access or £2 for a week’s subscription.

As an introductory offer, all customers that register for the sites will get access to both sites for a one-off charge of £1 for the first 30 days. Access to the sites will be included in the seven-day subscriptions of print customers to The Times and The Sunday Times. iPad editions will continue to be charged separately.

The launch of the paid offer follows a month’s free trial period for registered customers after the launch of the new sites on 25 May.

According to a study by Experian Hitwise, The Times market share fell to 2.67% in the week ending 19 June from 4.37% for the week ending 22 May, after the registration process was introduced.

Rebekah Brooks, chief executive of News International, says: “We have been very pleased with the response from readers since the launch of the new websites for The Times and The Sunday Times in May. The new sites showcase our award-winning journalism in a very visual way, giving readers exclusive content and interactivity so that they can get even more from the news. We believe the new sites offer real value and we look forward to continuing to invest and innovate for readers.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here