University of Northumbria’s Got Talent

Students from the University of Northumbria went head-to-head for the IDM National Student Competition Award, with the winners announced last night (1 July).

University of Northumbria winners
University of Northumbria winners

The winning group was Total Green Solutions, a 5-strong team comprised of Nicole Anderson, Emma Boyle, Simon Burns, Anna Drury and Paul Middleton-Walker.

The team’s win was announced after a competitive pitch at the central London offices of Tequila: where they presented their ideas for a marketing programme designed to increase the number of Carbon Trust surveys undertaken by businesses.

Some 150 student teams submitted entries in response to the IDM’s competition brief, which was supplied by Tequila and client, the Carbon Trust, while many more UK universities used the brief as part of their syllabus.

Competition entries were whittled down to two finalists who then pitched their ideas to a panel of judges comprised of the IDM, the Carbon Trust and Tequila, with input from Marketing Week’s Joe Fernandez.

Tequila CEO Tim Bonnet, says: “I was hugely impressed with the quality of the students who presented to us. Both teams showed a clear grasp of the insights and processes we need to go through in order to put together a fully integrated marketing campaign. The winning team really demonstrated their understanding of segmentation and how to communicate to different audiences with different messages. They’d also done some very interesting primary research to actually understand what motivates people in an organisation.”

Runners up were MOSAIC, also from the University of Northumbria, who also received a certificate and cash prize.

The IDM National Student Competition is part of the Institute’s Education Programme, into which the profits of the IDM’s training and qualifications concerns are invested each year, in order to help educate and inspire the brightest university to enter the direct marketing profession.

Also present at the awards were 20 graduates from another of the IDM’s Education initiatives, its annual graduates’ Summer School. Summer School students are hand-picked by the IDM in order to select the best of the best from around 200 applicants. They are currently spending a week at the IDM’s Teddington offices gaining an intensive and practical introduction to the direct and digital profession.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here