Four Roses and Clash magazine go back to prohibition era

Clash magazine is teaming up with bourbon brand Four Roses to create a series of Speakeasy style summer music events.

The “underground” music events have been developed by brand experience agency Amplify to boost Four Roses’s position in the UK.

The Speakeasy themed events tie in to Four Roses’ heritage as a popular post-prohibition bourbon.

The events will be held in venues across East London throughout the summer with detailed information about times and venues to be “leaked online” as the events approach.

Tickets to the one day mini-festival and two evening events will be available through online competitions and advertorials in the music media. The brand hopes to build up word of mouth buzz among online networks and the music community.

The partnership is expected to be the first in a series of joint ventures combining the brand with music knowledge to “deliver impactful cross-channel music experiences.”

Stuart Ekins, sales and marketing director at Four Roses parent group Inspirit, says: “Amplify, working with Clash Magazine, are creating the perfect vehicle to build the brand in the UK as ’the’ bourbon to be drinking for the discerning music lover.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here