UKTV appoints Channel 4 to run ad sales

UKTV has signed a ten-year exclusive advertising sales contract with Channel 4 Sales.

Under the terms of the agreement, Channel 4 Sales will represent UKTV as its sole advertising sales agent across its full portfolio of services including 10 channels, such as Good Food and Dave, VOD services and websites.

The move follows UKTV’s extensive rebrand of its channels over the last two years and applies to all inventory from 1 January 2011. The deal was negotiated between UKTV’s executive director, business & operations, Julia Jordan and Channel 4’s commercial & corporate development director, Nathalie Schwarz. Ids remains UKTV’s incumbent ad sales agency in 2010.

Jordan says: “Cementing a long term relationship with Channel 4, is a fabulous marriage of complementary brands and cultures representing the highest quality product, leadership and innovation to the market and we look forward to building on ids’ stellar performance.”

Andy Barnes, Channel 4’s director of advertising, adds: “Incorporating UKTV into our existing portfolio will allow Channel 4 to bolster its investment in quality British content and its distinctive public service contribution.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here