Cadbury and Make-A-Wish Foundation unveil seasonal chocolate product

Cadbury is launching a new chocolate product in the lead up to the Christmas period in order to celebrate its partnership with the Make-A-Wish Foundation.

The Cadbury Wishes product will be introduced in September with 10% of the profits going to the charity.

Bags of the star-shaped milk chocolates will retail at 59p a bag and will form part of Cadbury’s revamped Christmas product range.

Further Christmas-themed changes will include new packaging for its Selection box and Snow Bites product. The company is supporting the new product with a £1m press, online and in-store campaign.

The focus of the campaign is the www.cadburymakeawish.org website, which informs visitors about the parnership and encourages them to donate to make children’s wishes come true.

Cadbury has not yet revealed whether the campaign will be bolstered by further above-the-line support.

The Kraft-owned chocolate company pledges it will donate £400,000 to the Make-A-Wish Foundation over three years.

This story first appeared on pitch

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here