Your web comments

The story of Nokia’s board reshuffle sparked much debate on the Marketing Week website. The original story can be found at/ and here are some of your comments below:

Nokia lost touch with its customers and its market three to four years ago! It is so inward looking that it believes its products will sell because they are Nokia handsets. This is no longer the case. The brand needs an overhaul and to discover what the market wants, not just rely on a brand name to sell units. At their current rate, Nokia handsets will be in the cupboard under the stairs with the VHS player and Breville Toastie in the not-so-distant future.

Nokia was a pioneer once. Now its strategy seems to have crossed over to a more reactive rather than proactive approach. It needs to focus its efforts towards the user experience rather than creating “me too” handsets.

Nokia can still end up as the biggest player in the smart phone segment. Why? Because worldwide, Nokia sells more handsets than any other manufacturer and, as smart phones become the norm over the next few years, many of those customers will most likely stay. Nokia has great smartphones but it needs to do a better job at marketing those phones and the aps. It is working on these things so Nokia will be OK.

You’re right, Nokia needs to look at its communications to change perceptions. Me-too has become its motto. Anyone heard of OVI? Thought not.

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