Cancer Research campaign focusses on diagnosis

Cancer Research is launching a campaign featuring real doctors to highlight the progress being made by the charity.

The “giving news” campaign, which includes TV, radio, digital and direct marketing, aims to highlight advances in cancer research by showing cancer diagnosis from the perspective of the patient and the clinician.

It is the first time the charity has featured medical staff alongside patients and survivors and follows on from the charity’s brand campaign last year that featured patients for the first time.

The ad also features a patient whose outcome is less certain to demonstrate that there is still a lot the charity needs to do to fight the disease, and encourage supporters to continue donating.

The 30-second TV ad, created by AMV BBDO, will air for six weeks from Monday (12 July).

The campaign will also have a presence in Cancer Research’s 600 high street charity shops.

Media planning was handled by Mediacom and direct marketing handled by Rapp.

Last month the cancer charity revealed a new agency line up adding Rapier, TDA and TWCat to its roster. The Good Agency was also appointed to drive recruitment and retention for its annual Race for Life fundraising initiative.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here