TV marketing body readies another burst of advertising

Thinkbox, the marketing body for commercial television, is to launch another TV advertising campaign to remind advertisers of the continuing power and effectiveness of the medium.

Thinkbox
Thinkbox

The TV ad is being created by The Red Brick Road and follows the organisation’s first ever TV ad campaign, which was launched in May 2009 with a roadblock across 70 TV channels.

The first ad featured a hypnotherapy patient unleashing his stream of consciousness and impersonating famous lines from much loved TV ads that are part of popular culture.

The new campaign will be screened across a variety of broadcast and on-demand TV channels represented by Thinkbox’s shareholders and their partner channels. Thinkbox’s shareholders are Channel 4, Five, GMTV, ITV, Sky Media and Turner Media Innovations.

Lindsey Clay, Thinkbox’s marketing director: “We have so much evidence proving how effective TV advertising is, but there’s nothing quite like seeing it work for yourself – as we did last year – to convince you to have more.”

Thinkbox recently published new research – in conjunction with the IPA and The Gunn Report – proving for the first time a direct link between creatively-awarded ad campaigns and advertising effectiveness.

Earlier this week new chief executive of Channel 4 David Abraham made his first address to advertisers at the annual ISBA lunch, calling for a genuine partnership and signalling that a dialogue on how the medium is traded was needed.

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