The TV ad is being created by The Red Brick Road and follows the organisation’s first ever TV ad campaign, which was launched in May 2009 with a roadblock across 70 TV channels.
The first ad featured a hypnotherapy patient unleashing his stream of consciousness and impersonating famous lines from much loved TV ads that are part of popular culture.
The new campaign will be screened across a variety of broadcast and on-demand TV channels represented by Thinkbox’s shareholders and their partner channels. Thinkbox’s shareholders are Channel 4, Five, GMTV, ITV, Sky Media and Turner Media Innovations.
Lindsey Clay, Thinkbox’s marketing director: “We have so much evidence proving how effective TV advertising is, but there’s nothing quite like seeing it work for yourself – as we did last year – to convince you to have more.”
Thinkbox recently published new research – in conjunction with the IPA and The Gunn Report – proving for the first time a direct link between creatively-awarded ad campaigns and advertising effectiveness.
Earlier this week new chief executive of Channel 4 David Abraham made his first address to advertisers at the annual ISBA lunch, calling for a genuine partnership and signalling that a dialogue on how the medium is traded was needed.