Ferrari F1 unveils new logo without controversial Marlboro barcode

Ferrari has unveiled a new logo for its Formula 1 team without the controversial barcode design, which lobbyists claimed was subliminal advertising for the Ferrari F1 main team sponsor, Marlboro cigaretttes.

An angry row about the logo earlier this year led to Ferrari removing the barcode design from its chassis at the Spanish Grand Prix two months ago, Given the F1 ban on tobacco advertising, lobbyists claimed the barcode was too closely associated with Marlboro cigarettes, the primary brand of sponsors Philip Morris, although Ferrari denied the allegations.

The new logo, revealed just ahead of this weekend’s British Grand Prix at Silverstone, will come into force in 2011 and is noticeably different from the current one. However the team continues to be called Scuderia Ferrari Marlboro and the barcode version of the logo is still on display on the team uniform and the overall of drivers Fernando Alonso and Felipe Massa.

Ferrari F1 team principal Stefano Domenicali says: “All the activities relating to the racing department will use this logo. It will be on the cars, uniforms, drivers’ overalls and Ferrari driver academy activities.”
Domenicali adds: “We share with our main sponsor all our graphics and I can confirm our team name will still be Scuderia Ferrari Marlboro. There will be no change.”

This story first appeared on pitch

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