Vice and Intel in creative partnership 

Tech brand Intel has partnered with edgy magazine brand Vice to launch “The Creators Project”, a series of creative events driven by technology.

The two disparate brands have paired up to build an online community and curate five global conference events that demonstrate how technology is shaping the arts.

Simon Shipley, communications strategy manager for Intel EMEA, says that while the Vice partnership has taken Intel out of its natural comfort zone, it fits into the tech brand’s “Sponsors of Tomorrow” umbrella strategy under its “Amazing things happen with Intel” strapline.

He admits that on the surface the two brands appear worlds apart but The Creators Project allows Intel to play on the “innovation and boldness” of the brand that is not usually front of consumers’ minds.

Intel says it aims to reach a younger audience it has not traditionally targeted through content that fits into their natural media consumption habits.

Vice CEO Andrew Creighton says that the partnership is “simple, authentic and real” and is about creating a new arts and culture channel where the media brand has not previously had a presence.

Installations at the London event on 17 July include music making sculptures that play themselves, 3D sound installations, 3D paintings and interactive performances from artists such as Mark Ronson.

The London event follows a pilot event in Paris and New York.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here