Specsavers launches Das Boot-themed viral campaign

Specsavers has launched a viral marketing campaign that takes its theme from Wolfgang Petersen’s classic German war film Das Boot.

The 60-second viral, directed by Cris Mudge of Mustard, goes live today and backs the optician’s “Should’ve gone to Specsavers” ad campaign.

The viral features a grim-faced World War Two German submarine crew, which go head to head with a giant whale.

In March, Specsavers launched a digital element to its campaign that parodies Lynx ads with an takeover across MSN.

The ads were run on the MSN home page and followed the theme of the Specs Effect TV ad.

This story first appeared on newmediaage.co.uk

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