Created by St Luke’s, the campaign will break on July 12 with press on July 19.
The TV ad features a stressed executive transform into a doting dad and a stroppy teen, turn into a happy daughter. The campaign launches the line ‘Bring out the Best’ showing that by bringing out the best in food, Harvester brings out the best in people.
Simon Cope, director of marketing at Mitchells & Butlers, says: “The Harvester proposition has been completely overhauled and has performed brilliantly in our research. This campaign will introduce the brand to a new generation of users.”
This story first appeared on pitch