Harvester launches first TV campaign in 14 years

Harvester is making its first foray on national TV in 14 years with the launch of a new ad campaign promoting its new salad and grill menu.

Harvester ad
Harvester ad

Created by St Luke’s, the campaign will break on July 12 with press on July 19.

The TV ad features a stressed executive transform into a doting dad and a stroppy teen, turn into a happy daughter. The campaign launches the line ‘Bring out the Best’ showing that by bringing out the best in food, Harvester brings out the best in people.

Simon Cope, director of marketing at Mitchells & Butlers, says: “The Harvester proposition has been completely overhauled and has performed brilliantly in our research.  This campaign will introduce the brand to a new generation of users.”

This story first appeared on pitch

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here