Hotel Chocolat chief executive discusses brands

On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Angus Thirlwell, chief executive of Hotel Chocolat, which brands impress him:

smart thinking: Richard James
Tailoring business Richard James is a very consistent brand. It just feels like you’ve stepped off the street into somewhere a bit “different” when you go inside. It makes you feel like you’re visiting a temple of cool, but it does it in a quiet way rather than being flashy.

smart working: Pret a Manger
This sandwich and coffee chain stands out from others on the high street. Its staff always appear to be very motivated and well-trained when you compare them with others.

smart engagement: Wimbledon
I recently attended the Wimbledon tennis championships for the first time. I really wasn’t expecting the efficiency and organisation that represented the brand so well. People working there were incredibly well mannered too. I thought it managed to represent all that is really great about Britain. I came away with a much stronger perception of the Wimbledon brand than before.

Book your place at The Annual now.

Visit www.theannual.co.uk for details

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