Hotel Chocolat chief executive discusses brands

On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Angus Thirlwell, chief executive of Hotel Chocolat, which brands impress him:

smart thinking: Richard James
Tailoring business Richard James is a very consistent brand. It just feels like you’ve stepped off the street into somewhere a bit “different” when you go inside. It makes you feel like you’re visiting a temple of cool, but it does it in a quiet way rather than being flashy.

smart working: Pret a Manger
This sandwich and coffee chain stands out from others on the high street. Its staff always appear to be very motivated and well-trained when you compare them with others.

smart engagement: Wimbledon
I recently attended the Wimbledon tennis championships for the first time. I really wasn’t expecting the efficiency and organisation that represented the brand so well. People working there were incredibly well mannered too. I thought it managed to represent all that is really great about Britain. I came away with a much stronger perception of the Wimbledon brand than before.

Book your place at The Annual now.

Visit for details

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here