Imperial Leather promotes SkinKind range
Imperial Leather is returning to television as part of a £3m campaign to promote its sensitive shower range SkinKind.
The 20-second ad, created by TBWA Manchester will run until the end of August.
A press advertising campaign will run in consumer titles including OK, Glamour, Marie Claire and online campaigns will run across Cosmopolitan, GoodtoKnow and AllWoman platforms.
It will be supported by digital, PR and sampling activity.
The SkinKind range launched earlier this year to fill a gap in the market for a luxurious “fragranced yet allergen free” skincare option for sensitive skin.
The soap brand has not advertised on TV for three years.
Media is being handled by Mediaedge.
Imperial Leather is the latest skincare brand to launch a campaign focusing on the sensitive properties of its products. Gillette recently launched a campaign starring Roger Federer to drive awareness of its sensitive skincare range.
