Unilever aims to build awareness of the brand’s 100% natural credentials and re-engage with lapsed users and appeal to a younger audience.
The campaign, created by JWT, includes a TV advertisement that features the brand’s “iconic blonde-haired Timotei girl”.
It will run until September and will focus on the brands most popular variants, Timotei Intense Repair and Timotei Vivid Colour.
The relaunched range includes eight products with formulas that contain “natural beauty recipes from around the world”.
Separately, Unilever has extended its Comfort Exhilarations fabric softener range with a “Wild Bluebell & Bergamot Thrill” variant.
The launch will be supported by a £1.8m media spend including TV, print and direct mail as well as in-store activity.