your web comments
Nationwide ending its sponsorship of the England football team sparked this comment (http///www.marketingweek.co.uk/Nationwideengland):
l think Nationwide has made the right choice, although I think it should take a long, hard look at the way it has presented itself as an England sponsor. A TV ad featuring the England Team with [Little Britain characters] Lou and Andy? Give me a break. The continued use of Lou and Andy as brand advocates smacks of a creative team living in a time warp.
James Royston
