The company, which is popular in Scandinavia, has plans for expansion to the UK and USA and have asked the agency to review its brand positioning, design and digital expressions ahead of launching in other territories. Lowe will review the company’s entire pan-European business.
Teutonia marketing director, Emily Shirley, says Lowe will offer the company “an excellent sense of local needs” as a “creative partner.”
Lowe Worldwide chairman Tony Wright adds: “Teutonia is a strong premium brand with exciting ambitions and the space of mothers and children is one that we understand very well, from our work with other marketers. We are also delighted to be involved from the beginning of the relaunch project”
Last week, the Interpublic Group reached an agreement to acquire Delaney Lund Knox Warren (DLKW) from Creston Group for around $40m (£26.5m). DLKW will be combined with Lowe London, which will be re-named DLKW Lowe and serve as one of the Lowe Worldwide network’s key “hub market” agencies.