BBH resigns founding client Levi’s business

Bartle Bogle Hegarty has resigned from the Levi’s advertising account, one of its best-known pieces of business, after 28 years. Levi Strauss & Co was one of BBH’s founding clients when the agency was launched in 1982.

In a statement the agency says: “BBH and Levi Strauss & co announce today that they are parting company. On Tuesday the 13th of July BBH proposed that it was time for both companies to move on. A proposal that Levi’s has agreed to. Both companies are very proud of the work they have produced together.

Nigel Bogle, co-founder and Group Chairman of BBH said: “The Levi’s brand has been an enormously important part of the BBH story since BBH London won the business as a founding client in 1982. We feel it is best that we part company, which we do on good terms. We wish Levi Strauss & Co. all the very best for the future. It has been a privilege to work on this iconic brand.”

Sir John Hegarty, co-founder and Worldwide Creative Director of BBH said: “The ’Original Jeans’ campaign for the 501 is widely recognized as the most successful jeans campaign of all time. BBH and Levi’s will always be linked by the great work we have produced together.”

The 28 year relationship has produced some of the most iconic advertising in Europe and Asia. Television ads such as “Launderette”, “Creek” and “Flat Eric” produced seven number one singles in Europe.

This story first appeared on pitch

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here