Ford creates new global marketing role under centralisation plans

Ford has promoted its group vice president Jim Farley to become the company’s first global leader for marketing, sales and service.

The automotive giant has created the new position to support its “One Ford” plan, which consolidates all operations into one globalised team. The company says the plan will create “an exciting viable Ford delivering positive growth for all.”

In a statement Ford explains: “Under Farley’s leadership, Ford is creating a strengthened global marketing, sales and service operation to complement its global product development, global manufacturing and global purchasing operations, as the company moves to further improve its brands image globally and launches an unprecedented number of vehicles.”

Farley will work closely with Derrick Kuzak, Ford group vice president, global product development. Prior to his new role, which takes effect on 1 August, Farley oversaw operations in in Canada, Mexico and South America.

Ford president and CEO Alan Mulally says: “As we accelerate our profitable growth plan around the world, it is critical that we build a world-class global marketing, sales and service operation. We are fortunate to have Farley’s experience and expertise to accelerate this progress globally.”

Elsewhere, Ford of Europe’s former vice president of marketing, sales and Europe, and current CEO of Volvo will become the CEO of Ford Motors Europe. He leaves Volvo as the marque prepares to be sold to Geely. Stuart Rowley, currently chief financial officer of Volvo Cars has also been appointed chief financial officer of Ford of Europe, effective immediately following completion of the sale.

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