National Book Tokens hires Kitcatt Nohr Alexander Shaw

National Book Tokens, the multi-retailer gift voucher and card scheme, has appointed integrated agency Kitcatt Nohr Alexander Shaw to its integrated marketing account.

The appointment follows a four-way pitch between Kitcatt Nohr and three other undisclosed agencies.

Kitcatt Nohr has been tasked with creating an integrated marketing strategy for National Book Tokens, which will create brand standout and improve consumer engagement.

The agency will then develop a creative idea based on National Book Tokens’ new strategic approach. The new campaign will be rolled out across all channels later this year.

Kitcatt Nohr will also assist National Book Tokens with key strategic challenges, including channel growth, partnership opportunities and
product development.

Marc Nohr, managing partner at Kitcatt Nohr, says::”We were inspired by National Book Tokens vision for their brand, and we’re thrilled that they have chosen us as their agency partner as they move in a new and exciting strategic direction.”

Alex de Berry, commercial director at National Book Tokens, adds: “We chose to appoint Kitcatt Nohr because of their intelligence, outstanding creativity and relaxed confidence.”

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