The A Team partners with Pizza Hut

Twentieth Century Fox has lined up a raft of promotions to support its tent pole summer release The A Team, including a tie-up with Pizza Hut.

Pizza Hut Delivery’s big summer promotion this year is based on a partnership with the film. The promotion has the tagline ’Hungry for Action’ and features four A Team themed pizzas drawing on the characteristics of each of the team.

Pizza Hut Delivery stores will be fully kitted out with A Team point of sale for the promotional period and the Pizza Hut Delivery chain will also support the partnership with a social media game and Kiss radio partnership.

Other partners for the film include Milk Moustache, Morrison’s Cereal and Orange.

The latest cinema advert from the telecoms company is an A Team spoof. The overall partnership with Twentieth Century Fox and Orange is also being supported via retail across all Orange stores with window displays and in-store point of sale.

The film, inspired by the television series, is released in the UK on 28 July.

The film distributor explained that it was following two tiered brand promotions strategy for the film, targeting both the core film demographic of older teens and adults and also broadening it out to younger teens, kids and families.

The company has just appointed brand promotions manager Victoria McCarthy to the position of head of UK promotions

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here