Pilsner Urquell is the exclusive beer of The Open after the brewer signed a five-year deal last year.
The brand, which claims to be the original pilsner lager, pushes it heritage and purity in its marketing campaigns and sees its sponsorship of the 150-year old tournament as a good fit.
Chris Taylor, group international brands director, says: “Both Pilsner Urquell, The Open Championship and Tony Jacklin are original, uncompromised pioneers in their respective fields and very much set a gold standard for legendary heritage”
Jacklin, a former Open winner, has been chosen because of “vast knowledge and experience” of the tournament, which starts today (15 July) at St Andrews.
Pilsner Urquell was created in 1842. Its name means pilsner from the original source.