Microsoft to offer app developers financial incentives
Microsoft will offer financial incentives to mobile developers producing apps for its Windows Phone 7 operating system in a bid to close the gap on market leaders Apple and Google.
The incentives will include cash-funding, test-handsets and free software development tools.
Tom Brix, a senior director at Microsoft, confirmed reports, adding that Microsoft would compensate developers if the apps don’t sell as much as initially expected on the Windows Marketplace store.
“We are investing a lot to attract developers big and small to Windows Phone 7 to let them understand what the opportunity is and provide as many resources as we can to help them be successful on our platform,” he said.
Microsoft’s mobile operating system Window’s Phone 7 operating system will launch later this year.
This story first appeared on newmediaage.co.uk
