Global Marketing Network plots new industry standards

The Global Marketing Network (GMN) has revealed it is in advanced discussions to develop a range of measures designed to create new global standards for the marketing profession.

The network, which is headquartered in UK and is the worldwide membership American Marketing Association (AMA) to create the new standards.

It claims the standards “will provide the marketing profession with the most comprehensive and widespread support for the marketing community across the world.

The measures could include AMA and GMN developing jointly branded membership offerings and co-developing new globally accredited certification programmes.

AMA chief executive Dennis Dunlap and GMN chief executive Darrell Kofkin, says: “This exciting relationship between AMA and GMN is designed to build on the competences of both organisations and provide marketing professionals around the world with the high level of continuing professional development they require in order to achieve dynamic growth outcomes for their companies, organisations, and clients in this every changing and highly complex marketing environment.

“Such developments will support marketing’s rightful place in the Boardrooms of the world. Our teams are currently working closely together on a range of measures which we aim to formally launch in North America, UK and around the world from autumn 2010.”

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