Global Marketing Network plots new industry standards

The Global Marketing Network (GMN) has revealed it is in advanced discussions to develop a range of measures designed to create new global standards for the marketing profession.

The network, which is headquartered in UK and is the worldwide membership American Marketing Association (AMA) to create the new standards.

It claims the standards “will provide the marketing profession with the most comprehensive and widespread support for the marketing community across the world.

The measures could include AMA and GMN developing jointly branded membership offerings and co-developing new globally accredited certification programmes.

AMA chief executive Dennis Dunlap and GMN chief executive Darrell Kofkin, says: “This exciting relationship between AMA and GMN is designed to build on the competences of both organisations and provide marketing professionals around the world with the high level of continuing professional development they require in order to achieve dynamic growth outcomes for their companies, organisations, and clients in this every changing and highly complex marketing environment.

“Such developments will support marketing’s rightful place in the Boardrooms of the world. Our teams are currently working closely together on a range of measures which we aim to formally launch in North America, UK and around the world from autumn 2010.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here