Nesquik brings bunny back to TV screens

Nesquik is returning to television screens for the first time in ten years to promote its new recipe in a £3m marketing campaign.

The powdered milkshake brand, which is owned by Nestlé, has renovated and improved its recipes and will advertise this on TV and online with commercials, fronted by brand icon Quicky the bunny (pictured).

Egle Augustinaviciute, Nesquik brand manager, says: “The creative idea at the heart of the campaign – ’They only grow up once’- reminds consumers that Nesquik is a fun family brand that encourages kids to grow in imagination and learning. It also promotes Nesquik’s health benefits, both as a source of vitamins and as an imaginative way of making milk an appealing drink choice for kids…and grown-up kids!”

The campaign is backed by strong integrated digital support with the launch of a new ’’ microsite and an ’Imagination Station’, which is powered by AOL.

The microsite will provide parents with product information as well as general nutritional information and recipes, while ’Imagination Station’ will act as an online resource for parents, with exciting playtime ideas and free activity sheets for parents to enjoy with their children.

Additionally, Nesquik will participate in ’Get Set, Go Free’, Nestlé’s cross-category family activity promotion, which launched last week.

Nestlé says it has improved the milkshake recipe in response to parents’ concerns about artificial ingredients. The formula now has no added artificial colours, flavours, sweeteners or preservatives. A new banana flavour is also being launched in early autumn.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here