O’Leary the “ugly face of capitalism”, says Sir Stelios

The war of words between Sir Stelios Haji-Ioannou and Michael O’Leary shows no sign of abating after the easyJet founder took out press advertisements slamming the Ryanair chief executive as “arrogant” and representing the “ugly face of capitalism”.

Sir Stelios Haji-Ioannou
Sir Stelios Haji-Ioannou

The stinging attack follows the “unreserved” apology O’Leary was forced to make last week after Ryanair ran ads depicting Sir Stelios as Pinocchio and suggesting he was lying about easyJet’s punctuality.

The libel suit was settled out of court, with Sir Stelios accepting £50,100 in damages.
The “Pinocchio” campaign referred to Sir Stelios as “Mr Late Again” and called on him to “stop hiding the truth” about easyJet’s on-time performance.

Sir Stelios’ latest rap came in an open letter addressed to Sir Stelios’ “friends” announcing he is to donate the damages to charity.

The two carriers are in a constant battle, often via the Advertising Standards Authority. EasyJet won the latest round, having a complaint regarding fare availability against its low cost rival upheld by the advertising watchdog.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here