Steedman will reporting to executive chairman Nicola Cortese, and will be responsible for corporate sales, sponsorship, marketing and the ticket office.
The club says he will “lead the sales teams in order to improve the service and opportunities for our corporate clients.”
He starts at St Mary’s on 30 August and will join the Club’s executive committee.
Steedman is currently the marketing and commercial domain leader for Team
Marketing, the exclusive marketing agent for Uefa’s club football competitions based in Lucerne, Switzerland.
At Uefa, he oversaw sales for all the major UEFA competitions and strategic counsel to the major sponsors such as Nike, Toyota, Banco Santander and Canon, plus the creation of pan-European marketing initiatives.
He says: “It is clear to me that Southampton Football Club has serious ambition to return the highest levels in football. I bring considerable international experience in sport and football marketing in particular. I am looking forward to my new role enormously. I am convinced this club can go a long way.”
Cortese adds: “I am delighted to have been able to convince Scott to become part of our vision for the future, and know that he will be a great asset to the Club. We are intent on fulfilling our ambitions, and this is another indication of the importance we place on providing a top level of service and support for our corporate clients.”