Waitrose plans to double store count

Waitrose is planning to nearly double its portfolio of shops by 2015 as the supermarket chain looks to build on recent sales gains.

Waitrose campaign
Waitrose campaign

The supermarket aims to have 250 stores open by the end of 2010 with 40 more opening per year through to 2015.

According to a report in The Sunday Telegraph, the store chain, owned by the John Lewis Partnership, also wants to boost the number of branches that stock its product range.

Mark Price, managing director of Waitrose, told the newspaper that he wants to open another 1,000 “partner outlets” by 2015. The supermarket currently has agreements with Boots, Shell filling stations and Welcome Break motorway stations.

Waitrose sales are growing faster than those of its rivals. Total sales increased 12% in the first of the year, and up 25% over the past two years.

The supermarket recently restructured its senior management team, moving its marketing function out of the commercial division and promoting director of marketing Rupert Thomas to the Waitrose management board.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here