Chrysler runs ‘anti-British’ ad campaign in US
American car manufacturer Chrysler is targeting a growing anti-British sentiment in the US, following the BP oil spill in the Gulf of Mexico, in its latest ad campaign.
https://www.youtube.com/watch?v=JMRMW1FXSHw
The ad features British red-coats fleeing for their lives when their American opponents speed towards them in a fleet of Chrysler cars bearing red flags, and has been created by Wieden + Kennedy Portland.
Called “Let Freedom Rev”, the advertisement was aired shortly before England met the USA at the World Cup and promises to explain “how American independence was won.
”The voice-over for the Dodge Challenger advertising campaign says: “Here’s a couple of things America got right: cars and freedom.”
This story first appeared on pitch
