The role is devised to provide leadership and strategic direction to the research panels team, both commercially and operationally.
Beaver joins from GfK Financial where she held the position of deputy MD and was involved in the management of the financial services division. She has previously run GfK’s large, multi-client financial research survey (FRS).
Phyllis Macfarlane, chairman of GfK NOP, says: “Julia has a proven track record at GfK, and her extensive knowledge and experience with the Financial Research Survey will provide new ideas and sound management. Her connections to other areas of the GfK Group will also provide greater opportunities for cross-sector development, plus help our operations to become even more integrated.”
Beaver says, “I am looking forward to taking advantage of the wealth of information we have in research panels. There are also exciting opportunities for greater collaboration with our market specialist colleagues around GfK that will put us in a position to better understand our clients’ needs. This allows us to develop new products and services that respond to their ever-changing demands.”