Coca Cola admits to uninformed approval of Dr Pepper campaign

Coca Cola said it signed off an offensive update in the Dr Pepper Facebook competition without knowing what it meant.

The company has come under fire this week after a 14-year-old used a Facebook app that automatically updated her status with a reference to a notorious hardcore porn film.

Coca Cola has since apologised for the campaign and said it is reviewing its relationship with digital agency Lean Mean Fighting Machine, but also admitted that it signed off the campaign without knowing what the status update meant.

“We were unaware of the meaning of this line when the promotion was approved and have launched an investigation into why it was included. We take full responsibility and will be reviewing our promotional procedures,” a Coca-Cola spokeswoman said.

“We have stopped all our ongoing work with Lean Mean Fighting Machine and are reviewing our relationship with the agency. We will take all steps necessary to ensure this does not happen again.”

The campaign dared users to sign up for an application that would allow Dr Pepper to post embarrassing status updates on their profiles for the chance to win £1,000.

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here