Sky Sports competition intensifies further with Freeview deal

Sky and Top Up TV have agreed a deal that will allow Freeview customers to watch Sky Sports 1 and Sky Sports 2.

The move comes after rivals Virgin Media and BT secured deals to offer the channels following a recent Competition Appeal Tribunal ruling.

Under the terms, the service can be paid for monthly, unlike its other competitors, where customers agree a subscription.

Virgin Media began marketing its offering of showing Sky Sports in high definition from next month, at an additional cost of £7 a month.

Last month, BT Vision also acquired rights to Sky Sports 1 and 2 following the ruling, though not in HD, and is promoting the channels under the “cheapest price” banner with a £30m ad campaign.

Eric Cantona is fronting a multi-million pound marketing campaign for Sky highlighting the “unpredictability” of sport and the availability of all five HD sports on its service. Only Freesat is yet to announce a deal with Sky.

Top Up TV’s chief executive Nick Markham says the Freeview package gives subscribers more freedom.

“With no 12 month contract, the lowest stand-alone price and no need to buy bundled packages, Top Up TV puts fans in control,” he says.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here