IPA to influence creative industries forum

The Institute of Practitioners in Advertising (IPA) has joined the Confederation of British Industry (CBI).

Hamish Pringle

The ad body says it has joined the lobbying organisation so that it can “help raise the voice of the advertising, media and marketing communications sector through the CBI’s new Creative Industries Forum.”

The Creative Industries Forum was launched by the CBI today (22 July) and will be issue-led.

It aims to provide a collective lobbying force for both companies and trade bodies across the industry.

The IPA says it will feed into CBI policy-making areas of direct relevance to the creative industries sector including championing the value of the creative industries to the economy and promoting the role and value of intellectual property.

It will also work to ensure that regulation and competition policy frameworks are fit for purpose, address the skills needs of the creative industries and ensure a competitive tax framework for the creative industries.

Hamish Pringle, IPA director general who steps down in July 2011, says: “The CBI is the business organisation that Government listens to and happily it’s now headed up by people from our industry who have a genuine empathy for what we do. We therefore see IPA involvement with the CBI as a timely addition to the important lobbying and promotional work we do on behalf of our membership.”

Helen Alexander, president, CBI, adds: “We are keen to ensure that we are serving the interests of the creative industries sector, and are keen to acknowledge its growing importance to the economy and the fact that it represents a new heartland which we have not traditionally represented.”

Earlier today (22 July), the IPA published its third TouchPoints survey, which aims to describe a week in the life of an average adult. It found that 75% of adults use the internet each week, up from 53% in 2006. The amount of time people spend online has increased by 38%.

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