RKCR/Y&R wins Bombay Sapphire ad business in global consolidation

Upmarket gin Bombay Sapphire has awarded RKCR/Y&R its advertising business.

The drinsk company is realigning the brand’s global marketing communications account into WPP group.The group will be responsible for the global advertising, digital and PR campaigns for the Bacardi-owned premium gin.

In the UK, RKCR/Y&R already handles the advertising for the Bacardi rum brand.

A Bacardi spokeswoman says: “WPP will source talent from within its global network of communications agencies to address the needs of the brand in delivering a new 360 campaign for the brand.”

The appointment is effective immediately.

Global media planning and buying for Bombay Sapphire remains unchanged, with Mediaedge:CIA handling the business. MEC won global communications planning account for Bacardi-Martini brands without a pitch earlier this year.

Bacardi recently launched a global social media campaign to help promote Bombay Sapphire gin, claiming it to be the biggest integration of Facebook in its online marketing to date.

The campaign, a continuation of ’There’s Something Inside’ campaign, utilises Facebook Connect to let people share their favourite memories with friends and create a personalised piece of content that links with their closest friends on the social network.

This story first appeared on pitch

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