Velux doubles online leads

Building materials and home improvement brand Velux has achieved a doubling of its online lead generation through the introduction of an online proximity search tool. The company has implemented Web Nearest to provide an enhanced user experience and lead generation via its website.

Using the search tool, visitors enter their postcode and are immediately fed details of three loft conversion contractors covering their location. This replaces a previous process in which visitors submitted an online enquiry form and would be sent the information via email from a customer services representative, which usually took around two hours.

Kirsten Korhonen, brand manager at Velux GB & Ireland, said: “We have a database of over 1,000 loft conversion specialists nationwide who have either attended our training courses, been recommended to us or who have actively requested a partnership. We would previously receive inbound requests via our website for details of our customers’ nearest contractors and then process them manually ourselves and reply via email.”

“However, the time delay of up to two hours that this entailed gave an impression that we were unresponsive as a brand and therefore discouraged people from using our services. With, however, we are now able to automatically fulfil requests within seconds and as a result, we have seen the number of leads more than double from 200 to 300 per annum to now more than 700 – meaning a greater throughput of business for our partners and, of course, us as a result.”

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