Britvic sees World Cup sales boost

Britvic has reported a 16.2% increase in profits in its third quarter results, boosted by the World Cup.

Thierry Henry in Pepsi Max campaign
Thierry Henry in Pepsi Max campaign

The company, which owns brands including Robinsons, Tango and J2O reported group revenue of £289.5m, with carbonates performing best.

Britvic says its football-themed advertising for Pepsi, which it distributes in the UK, boosted sales.

“The strong GB Carbonates performance was driven by a continuation of our through-the-line execution programmes, including great brand equity such as the football-based Pepsi Dream Team campaign. The latter drove significant additional volume and value share gain in the quarter for the Pepsi brand,” the company says.

However, despite launching a marketing campaign to celebrate the 75th anniversary of Robinsons’ association with the Wimbledon Championships, the company saw its still juice and water brands fall by 0.7% in the UK.

“This reflects a challenging quarter for Britvic’s single-serve still products in Licensed On-Premise, where food-led outlets showed little benefit from FIFA World Cup activity, and consumers continue to see value in dispense offerings,” Britvic says.

In the year to date, group revenue increased by 8.5% to £794.8m.

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