Britvic sees World Cup sales boost

Britvic has reported a 16.2% increase in profits in its third quarter results, boosted by the World Cup.

Thierry Henry in Pepsi Max campaign
Thierry Henry in Pepsi Max campaign

The company, which owns brands including Robinsons, Tango and J2O reported group revenue of £289.5m, with carbonates performing best.

Britvic says its football-themed advertising for Pepsi, which it distributes in the UK, boosted sales.

“The strong GB Carbonates performance was driven by a continuation of our through-the-line execution programmes, including great brand equity such as the football-based Pepsi Dream Team campaign. The latter drove significant additional volume and value share gain in the quarter for the Pepsi brand,” the company says.

However, despite launching a marketing campaign to celebrate the 75th anniversary of Robinsons’ association with the Wimbledon Championships, the company saw its still juice and water brands fall by 0.7% in the UK.

“This reflects a challenging quarter for Britvic’s single-serve still products in Licensed On-Premise, where food-led outlets showed little benefit from FIFA World Cup activity, and consumers continue to see value in dispense offerings,” Britvic says.

In the year to date, group revenue increased by 8.5% to £794.8m.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here