Club 18-30 targets holidaymakers with magazine

Club 18-30, the clubbing holiday tour operator, has launched a customer magazine called Free to reflect its “evolving identity”.

Club 18-30
Club 18-30

Club 18-30, which is owned by Thomas Cook, says the magazine has been designed to “give something back to customers” and combines editorial content and brochure information.

It will contain information on fashion, music and celebrities as well as Club 18-30 resorts, staff members and hotels.

The magazine will also be a vehicle for brand partners to promote their services.

“Free” will initially be distributed across Club 18-30’s 12 resorts, throughout the Thomas Cook retail network and via its brand partners. It will also be sent out to all customers that book an 18-30s holiday. Free will also be available as an iPhone app.

The magazine will have an initial print run of 400,000. The first edition will be an A5 format magazine, and will later be an A4 size.

The title will be created and published by Ink Publishing.

Deborah Milroy, Club 18-30 marketing manager, says: “We know about 18 to 30 year olds and have long been the voice of this generation. We wanted to put everything that our customers love and want to know more about into a magazine format and make it freely available.”

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