LoveFilm calls DM pitch

Lovefilm, the postal DVD rental service, is reviewing its direct marketing requirements.

The pitch is being handled by the MCCA’s agency selection service and the account is currently handled by Quant Presky Maves. It’s thought that the pitch is well advanced.

The agency worked on a Christmas campaign that showed a family acting out classic movies in a game of charades, designed to ’link the joy of film with the fun of Christmas’.

LoveFilm is Europe’s largest online DVD rental subscription service with over one million members.