Vodafone stronger after restructuring

Vodafone has reported a 1.1% rise in group revenues for the first quarter, helped by its recent restructuring.

The company has recently reviewed its global marketing department following the departure of global brand director David Wheldon and global director of customer insight Andy Moore.

Under the review, the company shed 10% of marketing jobs, mainly from its BusinessWayfinder division.

It is still looking for replacements for Wheldon and Moore and interim replacement Harit Nagpal, formerly chief marketing officer of Vodafone Essar will leave the firm at the end of August, to join Sky India as its CEO.

In its results for the 13 weeks to 30 June, the company says it has returned to growth in the first quarter helped by improvements in Germany, Britain and Turkey, dubbing the brand “a stronger Vodafone”.

Its service revenue, which is made up of revenue related to ongoing services, was £10.59bn, up 1.1%, compared with a 0.2% percent drop in the fourth quarter of the last financial year.

The company says the performance shows a continuing improvement, despite European service revenue being down by 1.7%.

“These are the first quarterly results to show service revenue growth since the global recession impacted,” says chief executive Vittorio Colao.

“We have achieved these results through our continuing commercial approach in key European markets, focussing especially on data, and from strong growth in emerging markets, with India now cash positive at an operating level and our highest ever quarterly revenue in Turkey.”

Last month, Vodafone Group vowed to continue operating in the mobile advertising sector following the strategic review of its business.

Wheldon stood down from his role at the company earlier this year, after six years in the position.

Moore joined consultancy Nunwood as its strategy director in March.

Group chief marketing officer Wendy Becker led the changes. Becker is a former managing director of TalkTalk and joined the company last September. She is a member of the company’s executive board and has been tasked with renewing the company’s brand strategy.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here