Buxton brews a refreshing pint for Dracula

Hammer Horror themed beers are being produced by The Buxton Brewery Company in a bid to boost the company’s sales.

Hammer beers
Hammer beers

The brewer has signed a contract with licensing agency Coolabi, which represents Hammer Films, to produce three Hammer-themed beers for the European market.

The beers will be Coffin Ale, a very pale ale, Dracula’s Desire, a deep, blood-red bitter, and the very strong, full-bodied IPA Curse Of Frankenstein. They will be available in bottles and on draught from September. Each will have a label or beer pump clip illustrated with a classic film poster image from the library of Hammer House of Horror films.

The draught versions of the beers will initially be made available to pubs as guest ales in the area supplied by the Buxton Brewery Company Limited, taking in the Peak District and cities including Manchester, Sheffield, Nottingham, Derby, Birmingham, Stafford, Stoke and Macclesfield. The brewer is also targeting key markets, particularly in the rest of the country through its third party supply chain.

The bottled beers will be sold through off-licences and supermarkets and online through independent retailers and the soon-to-be launched www.hammerhouseofbeer.com website. Bottles and casks will also be made available to interested outlets throughout Europe.

Geoff Quinn, owner of the Buxton Brewery Company, says: “The combination of our own reputation among ale drinkers, a varied selection of beers and strengths and, of course, the high recognition factor and enormous popularity of the Hammer brand promises a strong market for these beers. We are delighted to have had the opportunity to work with Hammer on this project.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here