The move is part of an on-pack Coke promotion that will give away free gig tickets every hour during the month of August.
The ad, featuring the electro artist behind the top 10 UK hit Acceptable in the 80s, was created by Mother. First aired last year, the campaign was part of a £50m-plus pan-European marketing push through the summer. It was shot in New Zealand and screened throughout Europe.
The Coke promotion will include a hourly prize draw on the Coke Zone website, a portal that provides Coke brand consumers with chances to win rewards and prizes. Consumers are free to choose the venue, gig and date when entering the draw.
This story first appeared on pitch