Coke brings back Calvin Harris advert

Coca-Cola’s ’Yeah Yeah Yeah, La La La’ TV advert starring DJ Calvin Harris is making a return to the screens.

Coca-Cola's 'Yeah yeah yeah, La la la' TV advert starring DJ Calvin Harris
Coca-Cola’s ’Yeah yeah yeah, La la la’ TV advert starring DJ Calvin Harris

The move is part of an on-pack Coke promotion that will give away free gig tickets every hour during the month of August.

The ad, featuring the electro artist behind the top 10 UK hit Acceptable in the 80s, was created by Mother. First aired last year, the campaign was part of a £50m-plus pan-European marketing push through the summer. It was shot in New Zealand and screened throughout Europe.

The Coke promotion will include a hourly prize draw on the Coke Zone website, a portal that provides Coke brand consumers with chances to win rewards and prizes. Consumers are free to choose the venue, gig and date when entering the draw.

This story first appeared on pitch

https://www.youtube.com/watch?v=NCw6OqywxVc

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here