Pearson announces interim profits of £178m

Global publishing group Pearson has announced operating profits of £178m, up 79% from 2009, in its interim results.

Financial Times
Financial Times

The parent of Penguin, The Financial Times and Dorling Kindersley attributed growth to its US educational division and developments in digital learning, while “structural changes in markets towards digital delivery, personalisation, subscription services and mobile devices” helped boost digital revenues, which accounted for more than 25% of the firm’s total sales.

According to Pearson, the FT Group – which comprises The Financial Times,, Mergermarket and a 50% stake in The Economist – has “significantly” shifted its business towards digital and subscription revenues.

Digital subscriptions to were up 27% to 149,000, with more than 1,000 direct corporate licences, registered users up 77% to 2.5m and almost 250,000 downloads of the paper’s iPad app.

The FT’s combined average daily audience – print, apps and online – is now around 1.9m, as audited by ABC Electronic.

The paper’s ad revenues returned to growth in the first half of 2010, but the outlook still remains uncertain.

The Economist also reported an increase in total annual online visits, up 12% on 2009 to 104m.

Last month, The Financial Times launched a £2m integrated global branding campaign to promote its luxury lifestyle website How To Spend It ( 8 June 2010).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here