Sky ramps up BT customer grab drive

BSkyB has ramped up its attack on BT with a press campaign inviting “trapped” customers of the telecommunications company to take up its “magical” service.

The ads are based on the children’s story “Billy Goats Gruff and claim that BT customers will be “gobbled” up by BT’s two-year contract.

In contrast, Sky claims to offer its best prices on a one-year contract for a combined TV, broadband and telephone service.

“So the Billy Goat crossed the bridge to pastures and was never bothered again,” the ad concludes.

Sky has been battling to convince its customers and those of BT’s Vision service that it offers a superior service following an Ofcom ruling that allowed BT to launch a football package.

The pay-tv company launched an Eric Cantona fronted campaign earlier this month highlighting the variety of its sports service, seen as a veiled criticism of the smaller package available to BT Vision customers.

The two recently signed a deal enabling BT Vision customers to watch Sky Sports 1 and Sky Sports 2 from 1 August at cheaper rates than Sky charges its customers.

Ofcom ruled in April that Sky must cut the prices it charges rivals to show its premium sports channels.

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