Team 2012 seeks SME backers

British Olympic chiefs are calling on small and medium sized businesses to help raise the £25m needed to support British athletes at the 2012 London Games.

Olympic gold winner Rebecca Adlington
Olympic gold winner Rebecca Adlington

The joint venture run by the British Olympic Association, British Paralympic Association, UK Sport and LOCOG will ask 750 firms to pay up to £10,000 over the next two years.

It is hoped the Our Team 2012 initiative will raise £15m.

In return, businesses will receive access to hospitality events, tickets to sporting events and the chance to meet athletes.

Contributing firms will also receive seminars, insight and training.

The project aims to provide a third stream of revenue from the private sector in addition to the backing given by the National Lottery and the Government.

London Olympic bosses are currently half way to raising the £25m they want to help fund coaching, training and competition support for Team 2012.

Private sector funding to date has come from Visa, which signed as a “presenting partner” in September 2009.

Hugh Robertson, minister for sport and Olympics, says: “As Government, we have committed substantial exchequer and lottery funding for our elite athletes in the run up to 2012 but it has never been more important, given the difficult economic situation we’re in, to have business behind our athletes.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here