Cat Deeley revealed as the new face of Pantene

Procter & Gamble has announced TV presenter Cat Deeley as the new face of its shampoo brand Pantene Pro V.

Cat Deeley and Pantene
Cat Deeley

She will appear in a new TV and press for the Pro V Aqua Light ’Make a Swisssh’ campaign, created by Grey, to be aired in August.

The campaign featuring Deeley, who is following in the footsteps of previous Pantene models Myleene Klass and Amber Le Bon, will show her ’swishing, her long blonde hair.

The Pantene hair-care brand, which has been around since the 40s was acquired by P&G in 1985 and launched the famous “Don’t hate me because I’m beautiful” campaign.

This story first appeared on pitch

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