Equifax launches evidential SCV

A new single customer view solution based on evidence of customer identity has been launched by Equifax.

Its SCV Solution appends a unique reference number to supplied records based on the comprehensive name and address data it holds, as modelled by the Equifax Predictive Sciences team.

This approach has already condensed customer records at one major banking group by 20 per cent.

“New regulation [requiring banks to build a SCV] may be viewed by some as an unwanted expense in already difficult conditions, but the potential benefits could be far-reaching,” said Neville Seabridge, Equifax business development director.

“Organisations are seeking more efficient and effective ways to market products and services accurately to their customer base and SCV offers a welcome solution to this challenge. Quality data is the key to successful SCV.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here