Few argue that data quality matters – the survey found that 88.6 per cent claim data quality is of real importance and value to their business. Yet only 38.8 per cent of respondents have a data quality management strategy in place.
Data management expert and author of the report, Graham Rhind, said: “The results show a great deal of similarity with the 2008 survey, suggesting that change and improvement is not happening as quickly as it could. The results suggest that, while data quality is viewed as important by many respondents, the integration of data quality practices into the daily life of those companies is not common and there is a great deal of room for improvement at a strategic level.”
He added: “The gap between recognition and action remains disappointingly wide. However, there is promise that some of the more forward-thinking organisations surveyed have invested in various appropriate IDQM technologies. The most popular technologies used among surveyed organisations include address validation, identity management solutions, de-duplication and banking validation software.”
Data quality does get the attention of senior management, although nearly half of companies leave it to IT and marketing. This is despite widespread recognition that data quality has an impact on everybody in the company and its business processes.